Hippi IBZ

Web Design​

Embodying Ibiza's Spirit Online

Hippi Ibz clothing line is inspired by the beautiful island of Ibiza, where they encourage individuals to discover their own truth and embrace every moment of their journey.

Hippi Ibz logo

Overview

Hippi IBZ, a brand synonymous with the free-spirited and artistic lifestyle of Ibiza, approached our team with a distinct vision. They needed an online platform that could beautifully reflect the essence of the island and seamlessly deliver their unique clothing and jewelry products to the world.

Two mobile devices showing different parts of Hippi Ibz site

My Contribution

-Information Architecture
-Low and High-Fidelity Wireframes
-Design System
-Copywriting
-Branding

The Challenge

My primary challenge was to encapsulate Ibiza's distinctive way of life into a digital format. I aimed to create a website that evoked the island's laid-back charm, celebrated its bohemian artistry, and effectively translated these elements into an immersive user experience.

The Solution

As UX designer, my journey with Hippi Ibz commenced with an immersive exploration of Ibiza’s vibrant culture. I delved into the lives and stories of the local team, seeking to understand their artisan ways. This empathetic approach became a cornerstone in crafting a website that not only showcases products but serves as a digital embodiment of Ibiza’s spirit.

My UX-focused strategy led us to a pivotal decision: rather than conventional product categories, we structured the website around Hippi Ibz’s unique collections, yet also showcase specific new products in the same space. This shift was monumental, as it redefined the user’s journey. I meticulously crafted an intuitive pathway, ensuring that visitors could seamlessly immerse themselves in the free-spirited atmosphere that Ibiza is celebrated for, all while exploring the collections.

This deliberate decision was instrumental in creating a website where aesthetics harmonize with Ibiza’s distinctive charm and artistry. My dedication to user experience was not merely a design choice; it was an unwavering commitment to ensure every visitor experienced the essence of Ibiza during their digital exploration. The resulting website became a testament to the profound impact of prioritizing user-centric design, ultimately leading to a substantial increase in online sales and an authentic reflection of Hippi Ibz’s brand narrative.

Different screens of hippi ibz site

The Impact

The result was an online platform that captured the very spirit of Ibiza. Users could now embark on a digital journey through the island's unique lifestyle and effortlessly purchase products that reflected this essence. The project was a success, both in terms of aesthetics and functionality, and Hippi Ibz saw a significant increase (a 33% more) in sales during their first 3 month of implementation. This project exemplifies our commitment to not just meeting but exceeding our client's expectations, as we transformed their vision into a user-centric, visually compelling reality that truly encapsulates the heart of Ibiza.

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