About – Marta IB

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Hi,

I am a social and cultural anthropologist currently based in Ibiza (I am originally from a small city near Barcelona no-one has ever heard of). UX became my specialization because it combines both empathy and creativity in a tangible form. The idea of crafting enjoyable and meaningful experiences for people is something that truly excites me. I strive to create user-centred designs driven by empathy and field research.

On the side I manage a small initiative aimed at helping people living with chronic conditions.

When I am not working, you will find me exploring, boxing, learning new things, or watching terrible movies.

Through my journey of passion projects and diverse client collaborations, I've cultivated a uniquely versatile collection of skills.

Areas of Expertise

Qualitative Research

Branding

Product Design

Copywriting

Design Thinking

Storytelling

Patience

... and much more!

Currently Developing

AI, ML and NLP

Python

Animation

DesignOps

Data-Driven Design

Front-End Development

My philosophy

Person-centred

I do research with people and design for them. Needs, hopes, pains, gains... Everything is taken into account within my work process. Many years of experience have taught me that human touch is central to success

Holistic

UX experience is multifactorial; every little part is interconnected and affects the whole in a systematic way. Thus this milestone should be contemplated and integrated within the research and design process.

Simple

Simplicity is the key to efficiently problem solve a challenge. Only when you can break a problem into its most simple form you can say that you have truly comprehended it; hence you can now act on it.

My Design Process

My working process is very flexible and adaptable to every project’s needs, but here is how it looks in a general level:

Let's connect!

Interested in collaborating? Or maybe you just want to say hello?